Queens MBA group partners with Praekelt Foundation for The Global Business Project

The Canadian Queen’s School of Business picked Praekelt Foundation as their partner of choice for the Global Business Project.

Consisting of 7 MBA students from Queens University in Toronto, the group will donate 500 hours of work to help us build out our YoungAfricaLearn concept, into a fully-fledged mLearning solution for South Africa.

YoungAfricaLearn is a mobile community where young people can engage with educational content. Gamification will play a key role in making sure that users engage with content that is learning focused and that content is delivered in a way that encourages ongoing engagement and behaviour change.

Queen’s School of Business is one of the world’s premier business schools, with a faculty team renowned for its business experience and academic credentials. Business Week magazine has ranked Queen’s EMBA program as the #1 program in Canada and #25 globally.

The global project is the capstone of the Queen’s Executive MBA program. It is a team based, team directed deliverable, mandated in developing an understanding of a substantive, existent international business challenge or opportunity within an organization. The project must involve clients in a country outside of North America and will result in a recommended course of action for consideration by the selected organization’s senior management. The analysis will include a field study component, lasting a minimum of five days.

Says Amita O’Gill, Client Relationship lead: “We chose to work with the Praekelt Foundation for using technology and social media in a unique way to educate individuals living in poverty. We are passionate about helping out an intiative which educates the youth of South Africa.”

The goal of the project is to provide value for the client by applying the their unique business experience in combination with the tools, techniques and methodologies learned in the Queen’s EMBA program.